is betting that a play on its name to evoke enormous deals will boost sales. The department store announced on Thursday it would sell some of its store-brand items for just a penny, as part of a new marketing campaign called “Get Your Penney’s Worth” this spring. Penney will start with items from its $1 billion Arizona brand, with some promotions being “buy one, get one for a penny” while others will cost 1 cent without another purchase required. The idea is to help customers discover Penney’s store brands, which in addition to being exclusive merchandise, also offers Penney higher profit margins. In the cover story of the current issue of Fortune, CEO Marvin Ellison made it clear that these brands, which also include names like Liz Claiborne and St. John’s Bay and make up more than half of J.C. Penney’s revenues, are at the center of his turnaround plan for Penney. The retailer outperformed Macy’s during the recent holiday season, but revenue at Penney remains about 37% of where it was a decade ago.

“The launch of this new brand promise underscores our strategic focus on building private brands and revenue per customer to create sustainable loyalty,” said Mary Beth West, chief customer and marketing officer, who came on board last April after Debra Berman’s short term as CMO. Penney has wholeheartedly embraced discounting and promotions in its turnaround strategy, but it will be interesting to see whether 1-cent items are a step too far in the direction, eroding brand perceptions. The first Penney Days event starts on Monday. The campaign replaces Penney’s “When it fits you feel it” campaign that Ellison didn’t care for. “It’s not a bad message, but the problem is you can interpret that many different ways, like it doesn’t fit, or I can’t find my size,” Ellison told Fortune in a recent interview.HOME  >    >  ) License Plate & Frames Patio & Outdoor Living Now: $99.95 (extra 30% off) Celebrate your Pittsburgh Steelers fandom with this Game Football jersey by Nike.

It features printed Pittsburgh Steelers and Antonio Brown graphics letting everyone know who you cheer for. View All 2,351 Pittsburgh Steelers Products Pittsburgh Steelers Hoodies & Sweatshirts Pittsburgh Steelers Auto Accessories Pittsburgh Steelers Bed & Bath Pittsburgh Steelers Coats & Jackets Pittsburgh Steelers Gameday Entertaining Pittsburgh Steelers Glassware & Mugs Pittsburgh Steelers Golf & More Pittsburgh Steelers Home Decor Pittsburgh Steelers Kitchen & Dining Pittsburgh Steelers License Plate & Frames Pittsburgh Steelers Luggage & Backpacks Pittsburgh Steelers Patio & Outdoor Living Pittsburgh Steelers Pet Care Pittsburgh Steelers Shoes & Socks Pittsburgh Steelers Wallets & Checkbooks Pittsburgh Steelers Watches & ClocksDoes JCPenney sell washer and dryer sets? JCPenney does not sell washer and dryer sets. The washing and drying appliances JCPenney offers are for online sale only and are sold separately with no discount, package deal or other incentive to purchase them together.

Where can you purchase a stacked washer dryer?walmart air purifier and humidifier Where can you buy cheap washer dryer sets?wynn's air mass cleaner Where can I find good deals on washer and dryer combos?crc air sensor cleaner uk As of 2015, JCPenney's online store offers the 2.6-cubic foot Magic Chef compact dryer, the 1.6-cubic foot Magic Chef compact washer and the 2.1-cubic foot Magic Chef compact washer. JCPenney sells a wide variety of small home appliances such as kitchenware, vacuums, air purifiers and fans. They do not, however, offer many large appliances such as washers, dryers, hot water heaters, ovens or refrigeration units. Learn more about Washers & Dryers Where can you buy a cheap apartment size washer dryer?

Both Sears and Best Buy sell compact washer and dryer sets for apartments, with the cost starting around $1,100, as of 2015. Individual washers or dryers f... What are the best top loading washer and dryer sets? As of March 2015, J.D. Powers ranks LG and Samsung top loading washer and dryer sets among the best in overall customer satisfaction. How do you load a stackable washer and dryer? Stackable washer and dryers are generally easy to load. They are all organized with the washer on the bottom and the dryer on the top.... What was the best washer and dryer in 2013? As of 2013, the best washer was the Kenmore Elite 41472, and the best dryer was the Electrolux EWMED70JIW, according to the Reviewed website. Where can you get replacement parts for a GE dryer? Where can I buy a Wascomat washer? Which front-loading washer has the highest capacity? Why is my Whirlpool dryer not heating? What causes a washing machine to shake? What does it cost to repair a washing machine that won't spin?

Sears and JCPenney Ramp Up Appliance Sales But can they compete with the other retailers in Consumer Reports' survey? At Sears and JCPenney, everything old is new again as the two traditional retailers redouble their efforts to sell large appliances. This week Sears announced it was beginning to open appliance-only stores and JCPenney said its plunge back into the major appliance market after 33 years is going swimmingly with new appliance departments in 500 stores. In addition to adding floor space, the retailers are ramping up their online offerings and better integrating their online and at-store sales so you can order something online and pick it up at the store or visit a store and then order online. That’s a strategy that has paid off for many of the appliance retailers covered in Consumer Reports’ Appliance Store survey. Sears is already the largest seller of appliances in the U.S. and hopes to stay on top. In addition to its own Kenmore brand, Sears said it would stock its appliance-focused stores with the top 10 brands of major appliances.

JCPenney is selling appliances from Samsung, LG, GE, and Hotpoint. “It’s very easy to put boxes in a store and put a price on them,” said Edward Lampert, Sears chairman and CEO. “To be able to deliver, install and repair them, that becomes a lot more complicated.”In our appliance store survey, more than 56,000 of our subscribers told us about their experiences buying more than 80,000 large and small appliances and price, selection, and service were some of the major factors resulting in whether or not they were satisfied with their purchase. And, from what they said about Sears, there’s room for improvement. JCPenney was not included in the survey because it was not selling appliances at the time. Here’s some of the winners. Abt Electronics and Appliances Best for delivery, installation, and haul-away Best for in-store service Our appliance store Ratings include regional, warehouse, big-box, department store, independent, and online retailers. To see how your favorite store fared, see our full Appliance Store Ratings.