Dyson has been found guilty of making misleading claims about a hugely successful cordless cleaner made by a smaller British rival.The company founded by Sir James Dyson ran an aggressive advertising campaign designed to rubbish the Gtech AirRam.It produced a newspaper advert and a YouTube video which appeared to show the cheaper AirRam was inferior to its own DC59 cleaner. Dyson has been found guilty of running an advertising campaign which makes misleading claims about a hugely successful cordless cleaner made by a smaller British rival, AirRam. The Advertising Standards Authority has now banned Dyson from running the ‘attack ad’, which is pictured and shows the two productsBut the Advertising Standards Authority said the tests were not a valid comparison and so gave a misleading impression. As a result, the watchdog has banned Dyson from running the ‘attack ad’ and its claims.Gtech’s AirRam has sold more than 500,000 since it was launched in 2012. Its popularity means the company’s turnover has grown from around £4million a year to more than £65million.

But its success appears to have caused real angst for Dyson, which has made a series of attacks designed to undermine the AirRam. Dyson was once the underdog in the vacuum cleaner market and faced huge challenges to overcome dominant German rivals such as Bosch. Now it is the industry giant and has used its marketing and financial muscle to try and stamp on its small British competitor.The AirRam costs £199, compared with an offer price of £299 for the Dyson V6 Animal, the new name for the DC59.homefront hepa air purifierThe ASA upheld four complaints made by Gtech over Dyson’s campaign. blueair airpod air purifierThe adverts appeared to show the Dyson was better at removing fine dust from a hard floor with one sweep, backed up with a claim that ‘Dyson has over ten times the suction of Gtech’.oust air sanitizer outdoor scent msds

But the ASA said these tests and others commissioned by Dyson failed to conform to standards set by the International Electrotechnical Commission. The company founded by Sir James Dyson (pictured) ran an aggressive advertising campaign - complete with a newspaper advert and a YouTube video - designed to rubbish the Gtech AirRam, which has now been bannedGtech also provided independent data which it said demonstrated the AirRam performed better than the Dyson when cleaning carpets and hard floors. The ASA said the Dyson tests ‘were not sufficiently robust to substantiate the implied claim that the DC59’s pick-up performance was superior … across all surfaces’.The watchdog said Dyson was wrong to imply its higher suction power automatically meant it performed better – because other factors, such as nozzle design and the spinning brush are also important.The ASA ruling, published today, was welcomed by Gtech founder Nick Grey who said: ‘The main benefit of the outcome is clarity for the general public.

Suction power does not equal cleaning performance and comparisons should be made in the most reliable way.’Dyson said Black Friday weekend saw a ‘234 per cent year-on-year growth to our cordless sales’.It claimed tests show its devices pick up 70 per cent more dirt than the Gtech AirRam.With high school graduation behind us, we are turning our focus to the day we will drop our youngest kids off at their freshmen dorms. Though we prefer to stick our heads in the sand and ignore the inevitable, it is time to get them ready for the tiny living spaces that will be their homes away from home. Five years ago, we were rookie moms and made our share of rookie mistakes. Frankly, we bought a lot of crap. This time, with experience on our side, we hope to give you some thoughts on how to approach what might be your last back-to-school shopping trip....in life. 1. NOT a School Supply List My daughter's college mailed a "What to Bring" list with seven categories and 82 separate items.

Do not treat this like the school supply lists from your child's elementary school where, scavenger hunt-style, we dutifully checked off each item while wheeling a cart through Staples. Instead, concentrate on basic needs. Anything and everything else can be ordered later online. 2. Dorms are Miniscule Keep this mantra in mind... Less is More, Less is More. Dorm rooms are tiny, and spaces, shared. There is minimal room for the necessities and no room for extras. 3. Kids are Pigs Ever seen a photo of a lived-in college room? The dorm room you help your kid set up will begin to deteriorate the moment you wave your tearful goodbye. In the next nine months, your son or daughter will welcome friends into that room where every surface will be treated as a chair. Some of the "dorm room essentials" you eagerly purchased in July will be stuffed in corners, unopened, and collecting dust until they are rediscovered in May. 4. The Container Store Savings Everything about college is expensive, and that includes dorm shopping, so look for some great shopping deals.

If you live near one of 50 Container Stores staging a College Savings Event, July 13-27, your son or daughter can attend with a 20 percent off coupon in hand. Look on the Container Store Facebook events page for more info about each location and a downloadable coupon. Some stores will be having special evenings exclusively for collegiate shoppers with tote bags for early arrivers, prizes, music and water and snacks from Whole Foods. There will be a set up for "selfies" and in-store specialists waiting to help.You Have No Clue This is the single biggest question mark that your kid may not know the answer to until move in day. So those bed risers you were convinced would be perfect? They don't work with bunk beds and are unnecessary with many elevated beds. Resist the urge to plan for this space until you know the dimensions. 6. Be Careful with Meds This is one area where over buying is dangerous. Whenever our teenagers were sick, we knew which analgesic, decongestant, or antihistamine to dole out.

We have decades of experience in understanding how over-the-counter medicines should be taken. Our kids do not, and, if we send them off to college with all the meds and none of the wisdom, it is very easy for them to over medicate as they battle their first cold while trying to finish a paper and study for a test. So prescription meds, Band-aids, a thermometer, and Neosporin - yes. But leave out multiple meds that have the same active ingredients. This is on the advice of none other than Dr. Travis Stork of the The Doctors so take it from him if not from us! (BTW, Target will give send you a free first aid kit bag if you purchase three items like Band-aids or headache remedies.) 7. Don't Buy Crap Even the most careful kid will be hard pressed to keep their college possessions in good shape as they move in and out of dorm rooms and college apartments for the next four years. Fragile and dainty will become ripped up and broken. Whatever goes in your shopping cart must be judged for durability.

Put it back on the shelf if it doesn't pass muster. 8. Flying or Driving? There is a fork in the road here and you already know which path you will take with your freshman kid. If you are flying, it will be impossible to bring much more than your child's clothes, electronics, x-long sheets/comforter, and prescription meds. Seek out the "click and pick up" services from The Container Store, Bed, Bath and Beyond and Target. If you are driving your kid, you may still want to use this service and have a far more comfortable ride. 9. No Room for Luggage As adults, we are accustomed to traveling with luggage, but we also have closets wherever we land. College kids have minimal storage space, so consider the collapsible duffel bag that is hanging around in your basement as the perfect piece of luggage. When our son began to drive himself back and forth to school, he used garbage bags for luggage which meant he had a starter pack for the trash can when he arrived. 10. One Pillow is Not Enough

Your kid's dorm bed will function as bedroom/living room/study, and the pillow he sleeps on will not be enough to lean back onto as he studies. Bring a second bed pillow, a large square pillow in a sham, or a backrest pillow to cushion the hard wood or wall. Your kid will travel to college with a phone, maybe an iPod, a computer, possibly a printer or a lamp, and, if the dorm is not air-conditioned, a fan. Girls will also throw into their bags a blow dryer and hair straightener. All of this translates into a serious need for extra plugs. Do not forget a power strip with surge protection on a long cord. Some of these come with built-in USB port chargers, which can be very handy. 12. Eating not Cooking A mini-fridge is a real necessity and the single piece of equipment that roommates need to discuss before move-in day. There is space for only one, so rent or buy, decide to share the cost or someone can own outright. Plan on helping your son or daughter get this in-house before you turn off on the highway back home.

The summer before my eldest went to college, I had a powerful nesting urge, much like I did 18 years before when I prepared for his nursery. I pored over every dorm room essential, checklist, and must haves at every store with a dorm display. This time my approach is completely different. I will buy two sets of x-long sheets and my daughter will pick out a comforter in a color that she loves. We have an egg crate mattress topper to add to the slim pad that is supplied by the school. She will pack her clothes, shoes, and electronics. Fortunately, she knows the dimensions of the under bed space in her dorm room so we will buy heavy plastic storage drawers to fit. They will double as luggage for our drive. She will bring a poster for the wall with photos of friends, family, and her dog. We know where the closest CVS is for stocking up on the generic supplies. The stores all have college lists, but view them with a discriminating eye. Lots of extra plastic boxes? One final thought about move in day: It will be crowded, it will be hot, and there will be lousy parking.