Amazon Prime Day is back -- and you won't be disappointed. If you haven't heard, July 12 is the second annual Amazon Prime Day. Today, the world's largest online retailer will run over 100,000 different deals across its site for 24 hours, beginning at midnight PST this morning. Deals will run up on everything from apparel and food to electronics and home goods. But there's one catch -- in order to be eligible for the Black Friday-style event, you must be a paying Amazon Prime subscriber. SEE MORE: 17 awesome things on Amazon for under $25 If you're a Prime member, today is your lucky day. So what are some of the amazing promotions during Amazon's largest event ever? One deal you won't want to miss is in the shoe department: popular shoe brands like New Balance, ASICS and Adidas are slashing up to 60% off athletic shoes today. Beauty brands like AXE, Gillette and The Body Shop are cutting 35% off products, and you can find tons of huge sales on kitchen goods and appliances.

In the electronics department, Xbox is serving up a deal where you can purchase 1 console, 2 games and 2 controllers -- all for $279. Sign up for a 30-day free trial of Prime to get the following discounts now, and check out some of the best deals below: 1New Balance Women's Running Shoe & More$54.99BUY NOW2Xbox One 500GB Console & More$384.93BUY NOW3KitchenAid Bowl-Lift Stand Mixer & More$342.77BUY NOW4Amazon $50 Gift CardBUY NOW5Bose SoundTrue Headphones & More$179.00BUY NOW6Polaroid ZIP Mobile Printer & More$129.95BUY NOW7Philips Norelco Electric Shaver & More$139.77BUY NOW8Power Wheels Barbie Deluxe Jeep Wrangler & More$314.99BUY NOW9Wet Brush Detangler Hair Brush & More$15.99BUY NOWBlack & Decker Cordless Mower & More$379.99BUY NOW Get a $50 Amazon gift card, and using the code GCPRIME16 at checkout, you'll get an extra $10 credit. 17 things you should always buy in bulk The book that changed Warren Buffett's life 13 words you should never include on your résumé

RELATED: Now check out the best selling books on Amazon of 2016 so far: Harry Potter and the Cursed Child - Parts One & Two by J.K. Rowling, John Tiffany & Jack Thorne, $17.99 StrengthsFinder 2.0 by Tom Rath, $15.29 The Life-Changing Magic of Tidying Up by Marie Kondo, $10.56costco air purifier reviews When Breath Becomes Air by Paul Kalanithi, $15.00air duct cleaning east hampton ny The 5 Love Languages: The Secret to Love that Lasts by Gary Chapman, $9.59whirlpool air purifier ebay The Whole30: The 30-Day Guide to Total Health and Food Freedom by Melissa Hartwig & Dallas Hartwig, $18.00 How to Win Friends and Influence People by Dale Carnegie, $9.04 The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz, $6.82

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey, $10.72 Adult Coloring Books, $8.49 Mindset: The New Psychology of Success by Carol S. Dweck, $9.60 Cravings: Recipes for All the Food You Want to Eat by Chrissy Teigen, $14.99 Official SAT Study Guide, $8.11 To Kill A Mockingbird by Harper Lee, $6.79 Me Before You by Jojo Moyes, $6.77 Oh, The Places You'll Go! by Dr. Seuss, $10.00 Calm the F*uck Down by Sasha O'Hara, $8.11 First 100 Words by Roger Priddy, $3.97 The Girl with the Lower Back Tattoo by Amy Schumer, $17.30 Between the World and Me by Ta-Nehisi Coates, $14.40Useful Innovation announced its hand crafted Heart Shaped Himalayan Salt Lamps combining natural air purification characteristics and a calming amber light source ideal for premier home ambiance and d�cor or good Feng Shui and an improved sense of wellbeing, is now available on Amazon. The popular rustic and hand carved Heart Shape Himalayan Salt Lamps designed to naturally improve the quality of the air while producing a soothing amber light and premier home ambiance ideal for a sense of well being and a good Feng Shui, have been launched on Amazon.

Research has shown lighting in a room plays a significant role in the general mood of people in that room. These studies suggest pleasant warm lighting helps create a caressing and calm environment, especially in the bedroom where creating a mood for quality sleep is so important. The newly released Himalayan salt lamps use light fixtures that spread warm yellowish light instead of the less calming cold white light. These amber glowing Himalayan salt lamps with their visually appealing design also integrate into the design of a bedroom more harmoniously. The simple, effective and natural air purifier doubling as an attractive source of light and a home ambiance piece was developed by the prominent Useful Innovation, a company committed to introducing a variety of high quality, unique and leading air purifiers for home use that combine premier functionality with unique artistry and elegance. The company has now announced that its highly popular Heart Shaped Himalayan Salt Lamps releasing negatively charged ions to help clear allergens, dust, pollen or other impurities and naturally improve air quality for a sense of wellbeing while also producing a calming amber colored source of light with a dimmer switch to adjust between a night light and medium intensity light

The eco-friendly and air purifying salt lamps by Useful Innovation, ideal as a romantic, imaginative and practical gift idea or a rustic, organic and unique home d�cor and ambiance piece for good Feng Shui, are hand carved into a unique heart shape from select Himalayan salt rock to ensure a slightly different and special work of art each time, mounted on an attractive and durable Neem wood base and lighted by an internally placed 10 watt light bulb. More information on the Heart Shaped Himalayan Salt Lamps and its ion air purification characteristics or the soothing amber light and the unique hand carved design ideal for home ambiance, premier air quality and an improved sense of well being as well as good Feng Shui can be consulted on the website link provided above. Useful Innovation explains that "we believe the lamps we offer go beyond merely being an interesting conversation piece, which puts negative ions into the air, improves air quality, produces a soothing amber light, and creates a feeling of wellbeing.