Published on Apr 9, 2013 Who we areEasyliving Brands India is a Multi Channel marketer of World Class Consumer products reachingout to its customers directly through TV Networks, Home Shopping channels, E commerce andRetail. We are synonymous to innovation; upholding its brand name it aims at identifying innovativeconsumer products specializing in Health & Wellness, House wares, Air purification systems,Personal Care and Fitness to make live simpler, better and livelier. Who we areThe pillar of the ELB’s establishment is held up by the pioneers in the direct response TV (DRTV) industry. Peter Spiegel, CEOIdeal Living Management LLC, USA is a serial entrepreneur who has founded numerous successful companies related to directresponse advertising, marketing and consumer products. He has been named one of the “Top 25 Most Influential People in theDirect Response Industry” by Response TV Magazine.Katie Williams, CEO, Williams Digital Direct & President of Ideal Living Management, LLC is one of the pioneers of theinfomercial and home shopping industry and one of the foremost experts in Direct Response marketing, with 27 years ofexperience in international and domestic direct marketing.

She has been awarded the “Lifetime Achievement Award, 2011” bythe Electronic Retailing Association for her never ending contribution to the DRTV industry. Along with the mentors like PeterSpiegel and Katie Williams, we also employ their vast expertise and our world class team of experts to transform innovativeideas and inventions into successful, global brands. With so many local Indian companies working as banana peel and awaiting their victim, EasyLiving Brands India arethe new Torch bearers in the barren lands of Indian DRTV market with the power to take the responsibility of marketing bestquality, world class consumer products in Indian market. Management PETER SPIEGEL Strategic AdvisorPeter Spiegel is a serial entrepreneur who has foundednumerous successful companies related to direct responseadvertising, marketing and consumer products. He is the CEO,Ideal Living Management LLC, USAIn the advertising space, Mr. Spiegel was the founding partner of Direct Partners, which was acquired by NYSEconglomerate Omnicom.

Mr. Spiegel also has founded several vertically integrated consumer products companies which havesold a variety of products direct to customers via infomercials and to big box retailers like Wal-Mart, Target, Costco, BedBath and Beyond, Home Depot, Sears, JC Pennys and others. Mr. Spiegel has been personally responsible for thedevelopment and sales of over $2 billion of innovative consumer products worldwideholmes hap 580 air purifier Management KATIE WILLIAMS Strategic AdvisorKatie Williams is the CEO, Williams Digital Direct & President of Ideal Living Management, LLC. otex air purifier reviewShe is one of thepioneers of the infomercial and home shopping industry and one of the foremost experts in Direct Response marketing, with27 years of experience in international and domestic direct marketing. honeywell air purifier 50100 series

She has been awarded the “Lifetime AchievementAward, 2011” by the Electronic Retailing Association for her never ending contribution to the DRTV industry.She is the President of Ideal Living Products. Ideal Living is unique in the Direct Response industry because of itsextensive engineering, industrial design and product development expertise.Its world class team of Direct Response industry pioneers has had many years of experience under their belt and has hadmany memorable successful campaigns including the Ab Slide® ($250 million in worldwide sales), the Miracle Blade®($200 million in worldwide sales), the Ultimate Chopper™ ($150 million in worldwide sales), Bun and Thigh Roller® ($50million in worldwide sales), and WalkFit platinum Orthotics ($250 million in sales). They manufacture and distribute thebest-selling brands of air purifiers including Ionic Pro® and Therapure® at Walmart, Costco, Bed Bath & Beyond andothers leading retailers. Management ESHAM PANDEY Co-Founder and PresidentAs Co-Founder and President of Easyliving Brands India LLP, Esham launched Easyliving Brands under the mentorshipof Marsha Kent, Peter Spiegel and Katie Williams in 2011.

Working on the fundamental of “Life’s Short, Live Easy…”,the company has a vast array of world class consumer products to bring a substantial change to the consumer’s lifestyle .She started following her dream very early. Her first step to professional expedition was as Independent Media andMarketing Consultant in 2002. It was then she gave valuable contributions for 7 years by actively participating indriving the concept of Brand Launches for various industries such as automobile, consumer products, electronics, press& media, films & TV, cosmetics and many more. She successfully organized and delegated 437 shows, seminars &conferences and launched 68 products.She is an MBA in Biotechnology and it was then she started her career in Biotechnology with Synthes Medical IndiaPvt. Ltd as Business Development Consultant (India). She executed various long term strategic plans for SynthesMedical India Pvt Ltd and later in 2008 joined as National Marketing Manager and Sales of LabIndia Healthcare Pvt.Ltd.

Her creative and innovative ideas, immense involvement, and strategic investment planning helped LabIndiaHealthcare in its establishment. Success Stories WalkFit Platinum $250 million of sales Abslide $250 million of sales Miracle Blade $200 million of sales Ultimate Chopper $150 million of sales Bun & Thigh Roller $50 million of sales 4 in 1 Total Trolley $30 million of sales Product Categories Air Purifiers Humidifiers Paint Zoom Innovative AbSlide products Bun & Thigh Roller Walkfit Orthotics Light Relief Health & Prosvent Fitness Wellness 30 Second Smile VIV Comfortisse Bra Miracle Blade III Wonder Cooker Shake & Take Personal House Mighty Pro Grill Care wares Micro Buddy Ultimate Chopper Garry Vacuum Total Trolley Bun & Thigh RollerThe Bun & Thigh Roller™ exercise machine is a simple, fast, andeasy way to tighten up your bun and thigh muscles. The Bun andThigh Roller was created by former Mr. America Dean to help tighten and tone your butt and thighs. The Bun and Thigh Roller targets your glutes, hamstrings, innerthighs, outer thighs and quadriceps to give you a complete lowerbody workout in as little as five minutes a day.

The versatile piece ofequipment has eight adjustable resistance settings to accommodatebeginners and advanced exercisers. Its small and lightweight,making for convenient storage.Product Features:Five minutes to amazing figureTargets your glutes, hamstrings, inner thighs, outer thighs andquadricepsPerfect for beginners as well as for expertsIN FOCUSMore than $50 million sales worldwideSmall & Light weightEasy to use Comfortisse Bra The Comfortisse Bra is skin friendly and easy to wear, figureenhancing and gives you perfect fit every time with no pinching orchafing. Choosing them is easy , as it comes in your t-shirt size.Product HighlightsFlattering lift without uncomfortable under wires to poke andscratchNo back fat or underarm bulgeSeamless Italian loom construction with 4-way stretch for optimalsupport and fit gives you smooth lines from every angleWide shoulder straps for comfort and supportLooks great with every type of clothing from business to casualIN FOCUSMachine washable and easy to cleanAll-day comfort