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M3 solved the challenge by delivering a design that incorporates innovative, user-friendly features such as an easy access door to simplify filter replacement, cable management to store any unused power cable, and an intuitive user interface. The frosted, gentle outer form is a refreshing aesthetic departure from other purifiers, and provides a subtle glimpse of the filtering process within. The distinct silhouette makes the purifier immediately recognizable, and the unique shape of the capacitive buttons is echoed throughout the design to create a harmonious effect. All of this is achieved with the purpose of maximizing the efficiency of the purification process. Paralda’s innovative appearance compliments its cutting edge technology - it is the first air purifier ever to be lead-free, Energy Star qualified, and ozone safe. The eye-catching design made a splash at industry tradeshows, and quickly established a new benchmark in the air purifier market. Available in a full spectrum of colors, the Paralda is at home in any décor, and helps move air purifiers out of the corner of the room and into a place where they can help users breathe more easily.

Strategy: In order to uncover opportunities and achieve Alen’s business goals, M3 investigated buyer’s motivations, the competitive landscape and also how customers viewed the Alen brand. A more universal human appeal was deemed necessary, as well as a more discreet and sophisticated aesthetic that is harmonious in the home environment. The design must be recognizable and appealing when viewed on screen at a small scale due to the prevalence of online retail. Concept: After recognizing several broad home design trends, numerous concepts were developed into both functional and aesthetic models. This ensured that the designs were appropriate within the home environment and achieved the desired experience. Development: M3 provided the Mechanical Engineering support necessary to create this unique design, and liaised with Alen’s manufacturing partner in China to ensure that the final product was consistent with the quality of the Alen brand.Indoor air quality is a growing concern for many families, particularly those who suffer from allergies and asthma.

Unfortunately many air purifiers that clean the air in your home come with annoying drawbacks: howling fans, filters that you have to wash, high prices, and worst of all, air purifiers that don't adequately clean the air in your home. Like other more expensive models, Alen Air Purifiers trap and contain pollen, dust mites, pet dander, mold and other particles that aggravate allergies and asthma. Alen HEPA filtration systems move the air quickly, removing these irritants from the air in your home. But unlike the most expensive HEPA air purifiers, Alen air purifiers operate quietly and continuously, without the noisy fans that push air through the dense filters found on other models.Alen Air Purifiers also clean more air more quickly and effectively than the ionic air purifiers advertised on TV. With those models, the burden is on you to clean your filter at regular intervals to ensure effectiveness. But do you ever really get the filters clean? The makers of those models make filter maintenance sound easy, but Alen actually makes it easy with inexpensive replacement filters.

The all-in-one filter arrives at your door. Just snap it in place and you're done. Alen Air Purifier Models The Alen BreatheSmart air purifier uses Alen's SmartSensor Technology to detect airborne allergens and pollutants, automatically adjusting airflow to protect you while saving energy and extending filter life. The BreatheSmart is both powerful and quiet, providing up to 1100 square feet of coverage with Alen's WhisperMax Technology, a specially designed fan and air chamber that maximizes clean air delivery while maintaining a peaceful environment. As the newest addition to the Alen line of air purifiers, the Alen T500 Tower air purifier delivers style and performance, in a redesigned package. Smaller than the T300 model, the T500 offers the same great performance with HEPA-style filtration. The lightweight T500 also has a variety of filter options for specialized filtration of odors, chemicals or pathogens. Imagine having the cleanest air possible and breathing easier without sacrificing style and space.